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Flat price war is competitive    by Moranda

"11" consumption season is approaching, the tablet computer price war has heavy fire. Take the lead in the fire is lenovo, on September 23, its main products music from 2499 yuan PadA 1 high diving to 1000 yuan. The move, not only let the consumer big call to satisfy, more let major manufacturers panic, forcing the heart of electricity, Newman, two, three lines of many products down to 500 yuan. Recently, the reporter from qiang north found nunn, because fire is too fierce, many white card (small and medium-sized brand or no brand) tablet manufacturer has gradually withdrawn from the market. Analysts believe the large screen is the impact of the smart phone, tablet computer demand could be more and more weak, there will be more manufacturers "escape".

Flat price war heavy fire

From the time perspective, what jobs after retirement, apple rivals seem to soon see opportunity, to borrow situation out. The river plate, the challenger all laid out a strong, especially in samsung, dell, lenovo, the most positive, new products constantly acer, to release "encirclement and suppression" apple, carve up the market of the cake. However, because of the system based on A ndroid product homogeneity, price becomes the manufacturer of serious the only weapon, A set price is spread quickly.

Recently, the price of the computer has been flat from low to add after level. In addition to the acer, dell, lenovo, and samsung a brand, generally have fallen to 2000-3000 yuan interval. Such as huawei, zte, second line brand in 2000 yuan or so commonly, but the products with 3 G function. Taiwan electricity, Newman, homebred brand is in one thousand yuan of the following basic.

"Lenovo price could trigger after an avalanche effect, short term, samsung, acer, etc will follow up, the overall price crackdown, shenzhen most small and medium-sized brand has almost no survival of space, because the low end tablet computer in a state of small profit has." Ai media consulting CEO easy says.

If in the months before, and small and medium-sized tablet computer market and some threads, so now shenzhen has is a cold world. Longgang a manufacturer's terror hand revealed, in fact, the best of the shipments and no more than 1000 sets, and 80% are sold to overseas, the domestic have no living space.

"Do most of the tablet computer fortress mobile phone from the back, but the transformation of the transformation don't succeed, instead of the deficit before all in."

Lenovo to selling price?

"Lenovo cut prices this time, given the unprecedented very clear signal into goods." The flat market is very easy is not optimistic, and the apple "innovation", iPad reduction in the price but 25%, and the lenovo joy Pad but was achieved 60%, has not in "dealing with the old one", this and hewlett-packard PC market to withdraw from selling the gains are, T ouchPad "once manufacturers realize market go soft will cuts a clearance".

In fact, apple is also not the day. SMW reporters from apple in shenzhen a major OEM enterprises to gain a internal data showed that in 2011, apple iPad in the fourth quarter of production orders issued by the third quarter of 17.5 million units, down to 12.9 million units. However, the personage inside course of study thinks, cut does not necessarily because sales, the raw material supply shortage problem, for iPad3 production is likely to pave the certain reasons.

In fact the tablet computer embarrassing position but have been plagued by the manufacturer. Shenzhen electron industry analysts wang bin pointed out that, "for the needs of the tablet computer in a certain sense be amplified the apple. In fact, this kind of consumer between computer and mobile products, and not enough to buy power. At the same time, more and more intelligent mobile phone screen, have been very good finish flat function."

Ai media consulting the latest figures showed that in 2010-2011 China tablet computer users online survey, 2011 years ago purpose three quarter in tablet computer users spend more and more time on short. Average daily use tablet computer users over less than 0.5 hours (or basic no use) in the first quarter from in the third quarter, up from 23.3% to 56.6%, and in time for 0.5 2 hours of users ratio is 8%. By 39 to 26.1% by; Average daily use more than 4 hours of time is the first quarter 5.6% cut to the third quarter was 2.2%, the report said "the user for tablet computer use and consumption tendency, fanaticism feeling and rational newness has gradually restored calm".

Home appliance manufacturers the response is too slow?

In September, shenzhen skyworth new M 8 tablet computer market, price is 1680 yuan. Then September 21, another shenzhen manufacturers T C L also announced going into Pad field, first launched two of A ndroid system based on the tablet computer, its lowest price is 1999 yuan only. Now, however, it seems, they cost has not so competitive. That easy, the traditional large home appliance enterprise into this field, from decision-making, planning, stock up at least a few months. At the beginning of the market may be correct judgment, however, many people thought the tablet market will be plunged, "can blame everyone too follow suit, the first two years, apple A ppStore success, domestic manufacturer, see now flocking to iPad sells also follow to do. However, producers are no serious market research".

About the Author

Moranda a professianl writer , it provides the high quality products, such as Rack Mountable UPS Manufacturer, Solar Home UPS Manufacturer, UPS Power Inverter, and many more.
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